Omega’s ‘HourVision’ timepiece range was inspired by the Caliber 8500. Based on the Daniels escapement, it’s the first completely new automatic Calibre in a decade.

To launch the new range of timepieces and showcase the movement, Napkin created and executed some extraordinary concepts for the global advertising campaign. Napkin also produced a 32 page brochure featuring the new watches set against a timeline of achievement stretching back the first Omega movement in 1894.