The first buds of Spring were just appearing in March when Parisian bespoke haute-couture embroidery couturier Preciously turned to Napkin London to design a website that would embrace its innovative business model and communicate the luxury with a touch of fun it needs to project itself to its worldwide Ultra High Net Worth clientele.

A great deal of thought has been given to the ergonomics of the site to make sure that the client on the other side of the screen was not sacrificed on the altar of graphic design as is often the case with luxury websites. Likewise, the transactional part is treated as the inconspicuous conclusion of a process that it should be, rather than the centre of attention that it usually is on eCommerce platforms.

The site was designed to be cross-platform compatible including most importantly the iPad, and delivers its luxurious, dynamic experience without using a single line of Flash.